There are currently 43.5 million documented Hispanics living in the U.S., making us the largest minority group.

Hispanics have an estimated $700 billion in purchasing power, and this is expected to reach $1 trillion by 2009.

Hispanic teens and young adults are the fastest growing segment in the U.S. 32% of the Hispanic population is under the age of 18 and 62% is under the age of 34.

Being Hispanic is not about language anymore but about values, heritage and culture.

Music consumption is a passion for this consumer segment! We now have Hispanics populations in non- traditional areas all over the U.S from Nashville to Alabama to Wichita and Atlanta. This translates into numerous opportunities for Country music to reach the homes of Hispanics of all generations and language preferences who live in these traditional Country markets.

U.S. radio is shifting to rhythmic formats targeting the Hispanic,African-American and urban audiences. KZLA’s shift fromCountry to Movin 93.9, a bilingual/bicultural rhythmic format, is a prime example.

Hispanics on average spend more time listening to the radio than any other segment, 22-24 hours each week. Regional Mexican music dominates the Hispanic airwaves in the West, South West and Midwest markets. Many Spanish-language stations in top Hispanic markets such as Los Angeles, Chicago, Phoenix, San Antonio,and Albuquerque show higher ratings than Country music formats.