The mission of the U.S. Hispanic Country Music Association (USHCMA) is to foster the success of Country music and Latin Country music in the U.S. and Latin America while supporting overall excellence and diversity in the Country Music Industry.

We advocate for Hispanic Country music artists in the U.S. and Latin America, and we specialize in creating and implementing strategic marketing initiatives that brand Country music among Hispanic audiences everywhere; through traditional and non traditional channels including radio, TV, print, retail, promotional, online and at the grassroots level in the Hispanic community.

Our organization is comprised of leading experts in the Country Music Industry, the Latin Music Industry and the Hispanic market. We serve as the primary link between Country Music and Hispanics all over the world.